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What is TikTok Ads Tracking and why is it important?

As one of the hottest social media platforms, TikTok has taken the advertising world by storm. And with its unique features and vast pool of users, it’s no wonder why brands are flocking to the app.

But before you can start reaping the benefits of TikTok ads, you need to know how to track them and track the visitors who visit your website or links. That’s where TikTok Ads Tracking Pixel comes in.

TikTok Ads Tracking Pixel is a feature that allows you to easily put your ads in front of visitors to your website or URLs. This is important because it helps you engage with people who have shown an interest in your products or services. It also helps because you will be spending more ad dollars toward a warmer audience vs a cold audience.

Fortunately, setting up your TikTok Ads Tracking pixel is a breeze. In just a few simple steps, you’ll be able to track your ads and make sure they’re reaching your target audience.

How to create a TikTok Ads Tracking pixel

I created a video that walks you through the process of finding your TikTok Ad Tracking Pixel. The first thing you will need is a TikTok account of course, but you will also need to sign up for their business ads platform separately. Visit here to get started https://ads.tiktok.com/

You can signup using your email or you can use your TikTok login to create that account, which is what I did and it was super simple.

Finding Your TikTok Ad Tracking Pixel

Once you have logged on, you will need to check the header menu for ‘Assets’ and under Assets click ‘Events’.

Under the Events section, click ‘Manage’ under Web Events.

And on the next page, you should see a button that says ‘Create Pixel’. Click that button.

Under Setup Web Events, click ‘TikTok Pixel’ and click next.

Select ‘Custom Code’ and click next.

Now you want to select ‘Manually Install Pixel Code’ and click next.

Now you should see a text box with your pixel code for you to paste on your website. You can easily click ‘Copy Pixel Code’ and paste it in the header of your website, via a WordPress plugin or theme, or Google Tag Manager (this is what I use and prefer). And if you don’t know how to do this yourself, don’t hesitate to reach out to me as my agency handles these type of requests for busy entrepreneurs like yourself.

Why should you start using TikTok Ads Tracking Pixel?

It is a great way to not only track your visitors to your site or track who has clicked on links, but this gives you a way to directly promote your ads to those people who have shown interest in your products or services. So instead of advertising and wasting more money putting ads in front of a cold audience, you can put your ads in front of a warmer audience.

Step-By-Step Video Walkthrough On How To Copy Your TikTok Ads Pixel

Not Sure How To Do This For Your Site, Allow Me To Help

If you have any questions about how to do this or you need someone to do this for you, don’t hesitate to contact me info@christopherwalker.io